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NYC Government Target Audience

The target audience is residents of New York City, as evidenced by the website's content focusing on city resources, events, and news specific to NYC. Additionally, the presence of information in multiple languages suggests an effort to reach a diverse population within the city. The website serves as a central hub for information and services relevant to New Yorkers.

User Segments

NYC Government Geographic Distribution

NYC.gov primarily serves users in the United States, with an estimated 95% of users located there. China, India, the United Kingdom, and Canada constitute minor portions of their user base.

Top Countries

United States flag

United States

95%
China flag

China

1%
India flag

India

0.8%
United Kingdom flag

United Kingdom

0.7%
Canada flag

Canada

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target user base of NYC.gov consists largely of households with 2-4 members, reflecting typical family structures. A significant portion falls within the medium-income bracket.

Employment Status

Income Distribution

Education Level

NYC Government Behavior Analysis

Behavior Profile

Device Breakdown

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