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The target audience for nyc.gov encompasses virtually everyone who has a connection to New York City. This includes, but is not limited to, the 8.5 million+ residents of the five boroughs (Manhattan, Brooklyn, Queens, The Bronx, Staten Island), including families, students, seniors, and new arrivals. It also targets businesses of all sizes operating within the city, from sole proprietorships to large corporations. Furthermore, domestic and international tourists planning to visit or currently visiting New York City are a significant audience segment. Beyond direct city inhabitants and visitors, the site also serves individuals and organizations outside of NYC who need to interact with city agencies, such as contractors bidding on city projects, researchers, or media outlets. Essentially, anyone who requires official information, services, or engagement with the New York City municipal government is a part of its target audience.
Primarily serving New York City, nyc.gov has over 95% of its users within the US, with a small percentage from neighboring countries and major tourist origins.
United States
Canada
United Kingdom
China
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most users are middle-income households, with a notable segment of 1-2 person households and a smaller portion of larger families.
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