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nyc.gov Target Audience

The target audience for nyc.gov encompasses virtually everyone who has a connection to New York City. This includes, but is not limited to, the 8.5 million+ residents of the five boroughs (Manhattan, Brooklyn, Queens, The Bronx, Staten Island), including families, students, seniors, and new arrivals. It also targets businesses of all sizes operating within the city, from sole proprietorships to large corporations. Furthermore, domestic and international tourists planning to visit or currently visiting New York City are a significant audience segment. Beyond direct city inhabitants and visitors, the site also serves individuals and organizations outside of NYC who need to interact with city agencies, such as contractors bidding on city projects, researchers, or media outlets. Essentially, anyone who requires official information, services, or engagement with the New York City municipal government is a part of its target audience.

User Segments

nyc.gov Geographic Distribution

Primarily serving New York City, nyc.gov has over 95% of its users within the US, with a small percentage from neighboring countries and major tourist origins.

Top Countries

United States flag

United States

95%
Canada flag

Canada

1.5%
United Kingdom flag

United Kingdom

0.8%
China flag

China

0.5%
Australia flag

Australia

0.3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users are middle-income households, with a notable segment of 1-2 person households and a smaller portion of larger families.

Employment Status

Income Distribution

Education Level

nyc.gov Behavior Analysis

Behavior Profile

information access
service delivery
civic engagement
transparency
online applications
payment gateways
news and events
public transportation
community events
local news
urban planning
healthy living
cultural activities
mobile-friendly
search function
311 service
social media
digital access
user experience
feedback mechanisms

Device Breakdown

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