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Niconico Target Audience
User Segments
Age: 18
Gender: Female
Occupation: Student
Education: High School
Age: 20
Gender: Male
Occupation: Student
Education: Associate Degree
Age: 22
Gender: Female
Occupation: Part-Time
Education: Associate Degree
Akari 'The Anime Aficionado'
Age: 18
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: YouTubeTikTokInstagram
Goals
- Discover new anime series and movies to watch
- Connect with other anime fans and discuss theories
- Find creative fan-made content related to her favorite shows.
Pain Points
- Lack of diverse and niche anime content on mainstream platforms
- Difficulty finding high-quality fan discussions and communities
- Limited time to keep up with all the new releases and ongoing series.
Niconico Geographic Distribution
Niconico's primary user base is overwhelmingly in Japan (97.0%), with minor international presence in the US and other Asian/European countries, reflecting its deep cultural roots.
Top Countries
Japan
97%
United States
0.9%
Taiwan
0.5%
South Korea
0.4%
France
0.3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 1-2 person households (65%) and predominantly fall within the medium-income bracket (60%), typical of younger, independent individuals.
Employment Status
Income Distribution
Education Level
Niconico Behavior Analysis
Behavior Profile
User-Generated Content
Interactive Viewing
Community Engagement
Anime
Manga
Video Games
Japanese Pop Culture
Live Streaming
Vocaloid
Niche Content
Content Creation
Monetization
Digital Art
Online Discussion
Social Media Active
YouTube User
Twitter User
TikTok User
Desktop User
Device Breakdown
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