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Nico Nico Douga Target Audience

Nico Nico Douga targets a Japanese audience interested in anime, manga, video games, Vocaloid music, and other aspects of Japanese pop culture. This audience is largely tech-savvy and enjoys interactive online experiences like live streaming and virtual events. The platform also caters to creators within these spheres, offering tools for content creation and monetization.

User Segments

Nico Nico Douga Geographic Distribution

Nico Nico Douga's primary market is Japan, capturing a significant majority of its user base. The platform sees limited but growing interest from other countries, particularly in regions with affinity for Japanese pop culture.

Top Countries

Japan flag

Japan

90%
United States flag

United States

3%
China flag

China

2%
South Korea flag

South Korea

1.5%
Taiwan flag

Taiwan

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Nico Nico Douga attracts a diverse range of household sizes, with a slight inclination towards smaller households. The income distribution suggests a broad appeal across different income levels.

Employment Status

Income Distribution

Education Level

Nico Nico Douga Behavior Analysis

Behavior Profile

Device Breakdown

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