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Nexus Brands Group Target Audience

User Segments

Age: 32

Gender: Female

Occupation: Tattoo Studio Owner & Artist

Education: Associate Degree in Fine Arts

Age: 45

Gender: Male

Occupation: Senior Tattoo Artist

Education: Bachelor's Degree in Graphic Design

Age: 29

Gender: Female

Occupation: Freelance Tattoo Artist & Consultant

Education: Associate Degree in Business Administration

Anya, The Artistic Entrepreneur

Anya, The Artistic Entrepreneur

Age: 32
Gender: Female
Occupation: Tattoo Studio Owner & Artist
Education: Associate Degree in Fine Arts
Industry: Tattoo Art
Channels: InstagramYouTubeFacebook

Goals

  • To establish my studio as the premier destination for custom tattoo art
  • To expand my client base by attracting new, high-value artistic projects
  • To mentor junior artists and foster a collaborative creative environment.

Pain Points

  • Managing fluctuating supply chain issues and product availability
  • Balancing artistic creation with the administrative burdens of business ownership
  • Keeping up with evolving health and safety regulations in the industry.

Nexus Brands Group Geographic Distribution

Primarily serving North American professionals, especially the US and Canada. Expanding presence in key European and Oceanic markets, focusing on regions with strong professional service industries.

Top Countries

United States flag

United States

65%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

7%
Australia flag

Australia

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users are in 2-4 person households with medium to high income, indicating established professionals with disposable income for quality supplies.

Employment Status

Income Distribution

Education Level

Nexus Brands Group Behavior Analysis

Behavior Profile

Customer-First Approach
Product Innovation
Professional Development
Industry Trends
Business Management
Quality Focus
Reliability
Authenticity
Technology Adoption
Social Media Engagement
Instagram
YouTube
Facebook
LinkedIn
Decision Fatigue
Staying Updated
Streamlining Operations
Long-term Relationships
Research

Device Breakdown

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