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NEXT Insurance's target audience is small to medium-sized businesses (SMBs) across a wide range of industries. This is evident from the extensive list of professions and industries they mention throughout their website, including but not limited to construction, cleaning, retail, fitness, beauty, and professional services. They specifically cater to businesses that may find it challenging to navigate the complexities of traditional insurance.
NEXT Insurance's primary market is the United States, followed by Canada and a smaller presence in the UK, Australia, and Germany.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The majority of NEXT Insurance's target market falls within the 'middle-income' bracket with household sizes of 2-4 members.
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