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NEXT Insurance Target Audience
User Segments
Age: 45
Gender: Male
Occupation: General Contractor
Education: Associate Degree
Age: 38
Gender: Female
Occupation: Home Improvement Specialist
Education: High School
Age: 32
Gender: Male
Occupation: HVAC Technician
Education: High School
Contractor Chad
Goals
- Secure a steady pipeline of profitable construction projects throughout the year
- Efficiently manage project timelines and budgets to ensure client satisfaction and maximize profit margins
- Stay updated on the latest building codes, materials, and construction technologies to maintain a competitive edge.
Pain Points
- Finding and retaining skilled labor for ongoing and upcoming projects
- Dealing with unexpected project delays due to material shortages or permitting issues
- Navigating complex insurance requirements and paperwork for each new job.
NEXT Insurance Geographic Distribution
NEXT Insurance primarily targets the US market, with minor presence in Canada, UK, Australia, and Germany, indicating a strong domestic focus for its small business insurance offerings.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often individuals or small families (1-4 people) with medium to high incomes, balancing personal and business financial stability.
Employment Status
Income Distribution
Education Level
NEXT Insurance Behavior Analysis
Behavior Profile
Device Breakdown
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