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NEXT Insurance Target Audience

NEXT Insurance's target audience is small to medium-sized businesses (SMBs) across a wide range of industries. This is evident from the extensive list of professions and industries they mention throughout their website, including but not limited to construction, cleaning, retail, fitness, beauty, and professional services. They specifically cater to businesses that may find it challenging to navigate the complexities of traditional insurance.

User Segments

NEXT Insurance Geographic Distribution

NEXT Insurance's primary market is the United States, followed by Canada and a smaller presence in the UK, Australia, and Germany.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The majority of NEXT Insurance's target market falls within the 'middle-income' bracket with household sizes of 2-4 members.

Employment Status

Income Distribution

Education Level

NEXT Insurance Behavior Analysis

Behavior Profile

Device Breakdown

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