Customer Churn Mitigation - Product Description

Nektar.ai's Customer Churn Mitigation solution helps businesses proactively identify and address churn risks by improving engagement with renewal committees. It leverages intelligent automation to track and identify activities that drive improved customer outcomes, such as growth or churn mitigation. Key features include the ability to identify renewal committees from pre-sale and post-sale conversations, tag contacts with likely roles in renewal discussions, and capture this data in Salesforce. The platform automatically tracks post-sale activities without requiring rep adoption, creates granular reports on contact-level engagement, and uses AI smart tagging to group activities like executive relationships and QBRs. It also allows for the creation of custom engagement scores based on personas engaged, frequency, and meeting types, which can be integrated with CS tools like Gainsight for team coaching. This solution aims to provide scalable engagement tracking at a persona level for early churn-risk identification.