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Nectar Life Target Audience
User Segments
Age: 19
Gender: Female
Occupation: University Student
Education: High School
Age: 22
Gender: Female
Occupation: Part-Time Retail Associate
Education: Associate Degree
Age: 24
Gender: Female
Occupation: Hospitality Worker
Education: Bachelor's Degree
Maya, The Trendsetter
Age: 19
Gender: Female
Occupation: University Student
Education: High School
Industry: Education
Channels: TikTokInstagramYouTube
Goals
- Discover and share the latest beauty trends with her followers
- Maintain a healthy and glowing appearance for social events
- Find affordable yet effective self-care products that fit her student budget.
Pain Points
- Difficulty finding genuine product reviews amidst sponsored content
- Limited disposable income for expensive beauty routines
- Juggling academic demands with maintaining her online presence.
Nectar Life Geographic Distribution
Primarily targeting North America, especially the US and Canada, with a growing presence in key English-speaking and European markets.
Top Countries
United States
65%
Canada
15%
United Kingdom
7%
Australia
5%
Germany
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users often reside in 2-4 person households, primarily within medium to high-income brackets, indicating disposable income for self-care.
Employment Status
Income Distribution
Education Level
Nectar Life Behavior Analysis
Behavior Profile
Self-Care
Wellness
Brand Loyal
Indulgence
Online Shopping
Social Media Engagement
Instagram
YouTube
Facebook
TikTok
Rewards Programs
Referral Programs
Community Focused
Subscriptions
Gifting
Product Discovery
Natural Ingredients
Sensory Experience
Trend Aware
Device Breakdown
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