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Nectar Life Target Audience

User Segments

Age: 19

Gender: Female

Occupation: University Student

Education: High School

Age: 22

Gender: Female

Occupation: Part-Time Retail Associate

Education: Associate Degree

Age: 24

Gender: Female

Occupation: Hospitality Worker

Education: Bachelor's Degree

Maya, The Trendsetter

Maya, The Trendsetter

Age: 19
Gender: Female
Occupation: University Student
Education: High School
Industry: Education
Channels: TikTokInstagramYouTube

Goals

  • Discover and share the latest beauty trends with her followers
  • Maintain a healthy and glowing appearance for social events
  • Find affordable yet effective self-care products that fit her student budget.

Pain Points

  • Difficulty finding genuine product reviews amidst sponsored content
  • Limited disposable income for expensive beauty routines
  • Juggling academic demands with maintaining her online presence.

Nectar Life Geographic Distribution

Primarily targeting North America, especially the US and Canada, with a growing presence in key English-speaking and European markets.

Top Countries

United States flag

United States

65%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

7%
Australia flag

Australia

5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users often reside in 2-4 person households, primarily within medium to high-income brackets, indicating disposable income for self-care.

Employment Status

Income Distribution

Education Level

Nectar Life Behavior Analysis

Behavior Profile

Self-Care
Wellness
Brand Loyal
Indulgence
Online Shopping
Social Media Engagement
Instagram
YouTube
Facebook
TikTok
Rewards Programs
Referral Programs
Community Focused
Subscriptions
Gifting
Product Discovery
Natural Ingredients
Sensory Experience
Trend Aware

Device Breakdown

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