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MyLand Target Audience
User Segments
Age: 58
Gender: Male
Occupation: Alfalfa Grower/Farm Owner
Education: Bachelor's Degree, Agricultural Business
Age: 45
Gender: Male
Occupation: Farm Manager, Beckwith Farms
Education: Master's Degree, Agronomy
Age: 39
Gender: Female
Occupation: Operations Director, Large Commercial Farm
Education: Master's Degree, Environmental Science
Marvin John
Goals
- Significantly increase alfalfa yields to maximize profitability and secure long-term contracts
- Reduce water consumption and fertilizer costs to improve the farm's economic efficiency and environmental footprint
- Maintain and improve soil health to ensure the sustainability and productivity of the land for future generations.
Pain Points
- Struggling to find reliable and innovative solutions to combat increasing water scarcity and drought conditions
- High and volatile input costs (fertilizer, energy) are eroding profit margins and creating financial uncertainty
- The complexity of integrating new agricultural technologies into existing farm operations and infrastructure.
MyLand Geographic Distribution
Primarily focused on arid/semi-arid US regions. Potential for international expansion in similar climates, especially for high-value crops.
Top Countries
United States
Canada
Australia
Israel
Spain
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are high-income farm owners/managers, likely with 3-4 person households, focusing on maximizing farm profitability.
Employment Status
Income Distribution
Education Level
MyLand Behavior Analysis
Behavior Profile
Device Breakdown
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