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MotoMecca Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Bachelor's Degree

Age: 32

Gender: Male

Occupation: Marketing Manager

Education: Bachelor's Degree

Age: 25

Gender: Female

Occupation: Healthcare Administrator

Education: Associate Degree

Anya Sharma

Anya Sharma

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Bachelor's Degree
Industry: Tech
Channels: YouTubeLinkedInInstagram

Goals

  • To find an efficient and eco-friendly way to commute to work daily
  • To integrate sustainable choices into her everyday life seamlessly
  • To maintain an active and healthy lifestyle despite a demanding work schedule.

Pain Points

  • Dealing with unpredictable traffic congestion and long commute times
  • Limited access to reliable and sustainable transportation options in urban areas
  • Finding time for physical activity amidst a busy work and personal life.

MotoMecca Geographic Distribution

The primary market is North America, particularly the US and Canada, followed by key European and Oceanic countries, indicating a broad Western customer base.

Top Countries

United States flag

United States

40.5%
Canada flag

Canada

15.2%
United Kingdom flag

United Kingdom

10.8%
Australia flag

Australia

7.3%
Germany flag

Germany

5.7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users predominantly live in 2-4 person households, often with medium to high income, supporting premium product and service investments.

Employment Status

Income Distribution

Education Level

MotoMecca Behavior Analysis

Behavior Profile

Cycling
Motorcycle
Enthusiasts
Riders
Outdoor
Adventure
Technology
Fitness
Travel
DIY
Performance
Reliability
Safety
Community
Exploration
Commuters
Maintenance
Browsing
Purchasing
Researching

Device Breakdown

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