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Moon Juice targets individuals seeking natural solutions for enhancing well-being, specifically those interested in adaptogens and functional foods. Their audience is health-conscious, possibly with disposable income, and interested in products promoting beauty, sleep, and cognitive function.
Moon Juice's primary market is the United States, followed by Canada and the United Kingdom. The brand shows potential for growth in other English-speaking markets and Western Europe.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Moon Juice's customer base consists of individuals from diverse household sizes with a significant portion having medium to high income levels, indicating a willingness to spend on premium wellness products.
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