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Moon Juice Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 32

Gender: Female

Occupation: Marketing Manager

Education: Bachelor's Degree, Marketing

Age: 35

Gender: Female

Occupation: Freelance Artist

Education: Master's Degree, Fine Arts

Anya Sharma

Anya Sharma

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Tech
Channels: InstagramLinkedInYouTube

Goals

  • To maintain high energy levels and focus throughout demanding workdays while managing stress effectively
  • To discover new, innovative, and plant-based solutions for holistic wellness and cognitive enhancement
  • To integrate sustainable and health-conscious practices seamlessly into her fast-paced urban lifestyle.

Pain Points

  • Lack of time for extensive research into complex health supplements and their efficacy
  • Difficulty in finding natural products that deliver tangible and consistent results
  • Overwhelm from conflicting health information and wellness trends on social media platforms.

Moon Juice Geographic Distribution

Moon Juice primarily targets the U.S. market, benefiting from free domestic shipping. There is a smaller but notable presence in Canada, UK, Australia, and Germany, indicating potential for international expansion.

Top Countries

United States flag

United States

90%
Canada flag

Canada

4.5%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are predominantly high-income individuals and couples, reflecting the premium pricing. They are likely established professionals with disposable income for wellness investments.

Employment Status

Income Distribution

Education Level

Moon Juice Behavior Analysis

Behavior Profile

Health-Conscious
Holistic Wellness
Proactive Health
Natural Solutions
Digital Savvy
Online Engagement
Social Media Active
Self-Care
Mindfulness
Clean Beauty
Organic Living
Educational Content Seekers
Brand Loyalty
Community Sharing
Direct-to-Consumer Preference
Adaptogen Users
Supplement Users
Beauty-from-Within
Convenience Seeking
Value Seekers

Device Breakdown

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