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Monterey Regional Airport Target Audience

The target audience for Monterey Regional Airport includes leisure travelers seeking convenient access to the scenic Central Coast of California, business travelers with destinations in the Monterey region, and military and government personnel utilizing the GSA City Pair Program for official travel.

User Segments

Monterey Regional Airport Geographic Distribution

Monterey Regional Airport primarily serves domestic travelers, with the US representing the largest market share, followed by Canada and Mexico.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
Mexico flag

Mexico

2%
United Kingdom flag

United Kingdom

1.5%
Germany flag

Germany

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience consists of a mix of household sizes, with a higher proportion of couples and small families. The income level distribution leans towards middle-income earners.

Employment Status

Income Distribution

Education Level

Monterey Regional Airport Behavior Analysis

Behavior Profile

Device Breakdown

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