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The target audience for Monterey Regional Airport includes leisure travelers seeking convenient access to the scenic Central Coast of California, business travelers with destinations in the Monterey region, and military and government personnel utilizing the GSA City Pair Program for official travel.
Monterey Regional Airport primarily serves domestic travelers, with the US representing the largest market share, followed by Canada and Mexico.
United States
Canada
Mexico
United Kingdom
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience consists of a mix of household sizes, with a higher proportion of couples and small families. The income level distribution leans towards middle-income earners.
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