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Monterey Regional Airport (MRY) Target Audience

User Segments

Age: 38

Gender: Male

Occupation: Senior Management Consultant

Education: MBA, Business Administration

Age: 32

Gender: Female

Occupation: Software Engineering Manager

Education: Master's Degree, Computer Science

Age: 45

Gender: Female

Occupation: Investment Portfolio Manager

Education: Professional Degree, CFA Charterholder

Consulting Connor

Consulting Connor

Age: 38
Gender: Male
Occupation: Senior Management Consultant
Education: MBA, Business Administration
Industry: Consulting
Channels: LinkedInXYouTube

Goals

  • Successfully deliver complex projects on time and within budget
  • Expand professional network and secure new client engagements
  • Maintain work-life balance despite frequent business travel.

Pain Points

  • Inefficient travel logistics causing delays and missed appointments
  • Difficulty finding reliable Wi-Fi and quiet workspaces on the go
  • Juggling multiple client demands and tight deadlines simultaneously.

Monterey Regional Airport (MRY) Geographic Distribution

Predominantly serves the US market, particularly California and direct flight destination regions, with minimal international reach.

Top Countries

United States flag

United States

98%
Canada flag

Canada

0.8%
Mexico flag

Mexico

0.5%
United Kingdom flag

United Kingdom

0.3%
Germany flag

Germany

0.2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users tend to be small to medium households, with a strong presence of middle to high-income individuals, indicative of travel affordability.

Employment Status

Income Distribution

Education Level

Monterey Regional Airport (MRY) Behavior Analysis

Behavior Profile

convenience
ease of travel
direct connections
efficiency
reliable service
smaller airport preference
online direct booking
travel planning
scenic photography
fine dining
outdoor adventures
cultural events
business networking
technology usage
social media engagement
YouTube usage
Facebook usage
Instagram usage
mobile device usage
seeking new experiences

Device Breakdown

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