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San Jose Mineta International Airport
San Francisco International Airport
Top Marketing Channels
San Jose Mineta International Airport
- Social Media Marketing
- Examples: Facebook, Instagram, Twitter
- Campaigns: SJC Fly Local, SJC Travel Safely, SJC Destination Spotlight
- Online Advertising
- Examples: Google Ads, Travel booking websites, Airline partner websites
- Campaigns: SJC Direct Flight Promotions, Explore San Jose, Seamless Travel with SJC
- Content Marketing
- Examples: Airport blog, Travel guides, Local attraction features
- Campaigns: Beyond the Gate: San Jose Adventures, SJC Community Connect, Discover the Bay Area with SJC
Top Sales Channels
- Airline Partnerships
- Southwest Airlines, Alaska Airlines, United Airlines
- SJC Airline Ticket Sales, Fly Direct from SJC, SJC Route Expansion
- Online Travel Agencies (OTAs)
- Expedia, Kayak, Priceline
- Book Your SJC Flight Now, SJC Best Fare Finder, SJC Vacation Packages
- Airport Direct Sales (Parking, Services)
- Online parking reservations, Lounge access, Ground transportation booking
- SJC Parking Deals, SJC Premium Services, Easy SJC Transfers
Monterey Regional Airport (MRY) SWOT Analysis
Strengths
Proximity to Silicon Valley tech hub
Strong airline partnerships
Modernized facilities.
Weaknesses
Competition from larger Bay Area airports
Potential for traffic congestion
Less international direct flights compared to SFO.
Opportunities
Increased business travel due to tech industry growth
Expand international routes
Leverage sustainability initiatives.
Threats
Economic downturn impacting business travel
Shift towards remote work
Intense competition from SFO and OAK.
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