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Modyf.it Target Audience
User Segments
Age: 38
Gender: Male
Occupation: Self-Employed Carpenter
Education: Associate Degree
Age: 32
Gender: Female
Occupation: Independent Plumber
Education: High School
Age: 45
Gender: Male
Occupation: Construction Foreman
Education: Associate Degree
Marco Rossi
Age: 38
Gender: Male
Occupation: Self-Employed Carpenter
Education: Associate Degree
Industry: Craftsmanship
Channels: YouTubeFacebookInstagram
Goals
- To complete projects efficiently and to the highest standard, ensuring client satisfaction and repeat business
- To continuously improve his carpentry skills and learn new techniques
- To maintain a comfortable and safe work environment for himself, preventing injuries and maximizing productivity.
Pain Points
- Finding durable workwear that can withstand the rigors of carpentry work and provide adequate protection
- Sourcing specialized tools and materials quickly and reliably for specific projects
- Managing administrative tasks like invoicing and scheduling, which take time away from his craft.
Modyf.it Geographic Distribution
Modyf.it's primary market is Italy, with significant presence in other European countries like Germany, France, Spain, and Austria, indicating a strong regional focus.
Top Countries
Italy
55%
Germany
10%
France
8%
Spain
6%
Austria
4%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly medium-income, with household sizes often including 2 to 4 people, reflecting working professionals.
Employment Status
Income Distribution
Education Level
Modyf.it Behavior Analysis
Behavior Profile
Safety
Comfort
Durability
Online Shopping
Free Shipping
Free Returns
Installment Payments
Product Comparison
Personalization
YouTube
Facebook
Instagram
Android
Desktop
DIY
Automotive
Gardening
Sports
Technology
Compliance
Device Breakdown
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