Top Marketing Strategies for Modyf

Modyf User Persona

Name:

Marco Rossi

Age :

32

Gender :

Male

Occupation :

Construction Worker

Industry :

Construction

Education :

High School Diploma

Preferred platforms

GOALS

• Finding durable and comfortable workwear that can withstand the demands of daily construction work
• Staying safe on the job site with high-visibility clothing and reliable safety shoes
• Getting the best value for his money without compromising on quality and safety.

Frustrations

• Wasting time driving to physical stores to find the right workwear
• Dealing with low-quality workwear that wears out quickly
• Experiencing discomfort and reduced productivity due to ill-fitting or inadequate workwear.

Name:

Sofia Bianchi

Age :

28

Gender :

Female

Occupation :

Electrician

Industry :

Electrical

Education :

Vocational School Certificate

Preferred platforms

GOALS

• Finding workwear that fits well and provides adequate protection while working in tight spaces
• Staying up-to-date on the latest safety standards and regulations for electricians
• Looking for stylish and functional workwear options designed specifically for women.

Frustrations

• Struggling to find workwear designed for women that is both functional and aesthetically pleasing
• Encountering ill-fitting workwear options that hinder movement and pose safety risks
• Feeling like the workwear industry caters primarily to men and lacks diversity in product offerings.

Name:

Luca Ferrari

Age :

45

Gender :

Male

Occupation :

Farm Manager

Industry :

Agriculture

Education :

Bachelor's Degree in Agriculture

Preferred platforms

GOALS

• Equipping his team with high-quality, durable workwear that can withstand the harsh outdoor conditions of farming
• Ensuring the safety of his workers by providing them with appropriate protective gear
• Managing the farm's budget effectively while investing in reliable and long-lasting workwear solutions.

Frustrations

• Dealing with workwear suppliers who don't understand the specific needs of the agriculture industry
• Experiencing delays in receiving orders and encountering out-of-stock items
• Spending excessive time and effort sourcing workwear from multiple vendors.

Modyf Geographic and Demographic Insights

Geographic Insights: Modyf's primary markets are Germany and Italy, followed by France, Spain, and Poland. This suggests a strong presence in Central and Southern Europe.

Demographic Insights: Modyf's target audience is predominantly male, aged between 25-54. This aligns with the demographics of industries like construction and mechanics.

Modyf Socio-economic Profile

Household and Income Insights: Modyf's users typically belong to households of 2-4 people with medium income levels, reflecting the average household size and earning potential of their target demographic.

Educational and Employment Insights: Most of Modyf's target users are employed full-time with a compulsory or high school education level, aligning with the qualification requirements in their targeted sectors.

Modyf Behavioral Insights

Interest-Based Insights: Modyf's target audience shows interest in practical activities like home improvement, DIY, outdoor work, and automotive repair, reflecting their need for durable workwear.

Technology and Social Media Usage: Modyf's customers are active on Facebook and YouTube. They primarily use Android devices, indicating a preference for practicality and affordability.

Modyf Top Competitors