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Industry Landscape
The non-profit and philanthropy sector is dynamic, driven by increasing demand for social services and growing awareness of systemic inequalities. Digital transformation, corporate social responsibility, and impact investing are shaping its evolution, focusing on measurable outcomes and transparency. Economic uncertainties and competition for funding remain ongoing challenges.
Total Assets Under Management (AUM)
Charitable Giving (total donations) in United Kingdom
~£13.9 billion (2022/23)
(-9.3% CAGR)
- Total amount donated to charity by individuals in the UK decreased.
- Cost of living crisis impacted individuals' ability to donate.
- Shift towards smaller, more regular donations over large one-off gifts.
Total Addressable Market
£13.9 billion
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Philanthropy Platforms
AI and machine learning can optimize donor matching, personalize fundraising appeals, and predict donor behavior, leading to more efficient and targeted charitable giving.
Blockchain for Transparency
Blockchain technology can provide immutable and transparent records of donations and their usage, significantly enhancing trust and accountability in the non-profit sector.
Immersive Learning Technologies (VR/AR)
Virtual and Augmented Reality can create engaging educational experiences and simulations for young people, particularly in STEM and motorsports, making learning more accessible and impactful.
Impactful Policy Frameworks
Charities Act 2022
The Charities Act 2022, which has provisions coming into force incrementally since October 2022, simplifies rules for charities, making it easier to amend governing documents, deal with failed appeals, and use permanent endowment funds more flexibly.
This policy could reduce administrative burdens for Mission 44, allowing more resources to be allocated directly to programs and beneficiaries.
Online Safety Act 2023
The Online Safety Act 2023 aims to make online platforms safer, particularly for children, by requiring platforms to remove illegal content and protect users from harmful material.
While primarily targeting online platforms, this could influence how Mission 44 communicates with young beneficiaries online, ensuring a safer digital environment for engagement and program delivery.
Data Protection and Digital Information Bill (No. 2) 2023-24
This bill, currently in parliamentary stages, proposes changes to the UK's data protection regime, aiming to create a more flexible and less burdensome system than GDPR for organizations while maintaining high data protection standards.
Mission 44 may experience streamlined data compliance processes for donor information and beneficiary data, potentially reducing administrative costs and complexity.
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