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Major Markets
Key Competitors
Brooklinen
Parachute Home
Boll & Branch
Brooklinen
Strong brand recognition
Wide product range
Focus on comfort and quality
Higher price point
Potential for overwhelming product choices
Reliance on direct-to-consumer model
Expand into international markets
Diversify product offerings beyond bedding
Develop subscription models for linens
Intense competition from new DTC brands
Supply chain disruptions
Changing consumer preferences for materials
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