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Midan Marketing is a marketing agency that specializes in the meat industry. They offer a range of services including market research, brand strategy, content marketing, and creative services. Their goal is to help their clients understand meat consumers and develop effective marketing strategies.
Company : Midan Marketing
Industry : Market ResearchMarketingMeat Industry
Midan Marketing Key Value propositions
Midan Marketing Latest news
Midan Marketing: The Meat Industry's Marketing Partner
Midan Marketing is a strategic marketing agency focused on serving the meat industry through research and creative marketing strategies.
A Meat Industry Focused Blog | Midan Marketing
Read about current meat industry trends and evolving topics analyzing what motivates the meat consumer in the Midan Marketing blog.
Get to know Gen Z beef shoppers | Midan
Nov 14, 2022 ... Another difference in how they shop for beef? Brands. Nearly half of Gen Z shoppers say that “brand” is one of the top three things they ...
More Video Stories Equals More Success | Midan
Jun 6, 2024 ... And one of those ways is not leveraging storytelling, especially through video, as a way to define itself. The Importance of Telling Your Story.
Midan Marketing SWOT Analysis
Strengths
Specialized expertise in the meat industry.Proprietary meat consumer research and data.Strong relationships within the industry.
Weaknesses
Niche focus may limit growth opportunities outside the meat industry.Reliance on the meat industry's performance.Potential vulnerability to industry shifts or disruptions.
Opportunities
Expanding services to related food sectors (e.g., plant-based alternatives).Developing innovative data analysis tools for the meat industry.Leveraging digital marketing expertise to reach younger meat consumers.
Threats
Increasing competition from generalist market research firms.Changing consumer preferences towards alternative protein sources.Economic downturns impacting meat consumption patterns.
Top Marketing Strategies for Midan Marketing
Midan Marketing User Persona
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Preferred platforms
GOALS
Frustrations
Midan Marketing Geographic and Demographic Insights
Geographic Insights: Midan Marketing's primary market is the United States, capturing a significant majority of its user base. Canada, Mexico, Australia, and Brazil represent smaller but growing markets.
Top Countries
United States
90%
Canada
3%
Mexico
2%
Australia
1.5%
Brazil
1%
Demographic Insights: Midan Marketing's target audience consists slightly more of males. The platform appeals most to professionals aged 35-54, reflecting their decision-making roles in the meat industry.
Age Distribution
Gender Distribution
Midan Marketing Socio-economic Profile
Household and Income Insights: Midan Marketing's audience primarily falls within the middle-income bracket and typically have households of 3-4 individuals.
Educational and Employment Insights: Midan Marketing's target audience is primarily employed full-time, likely in managerial or executive roles, with a majority possessing a University or College degree.
Households Size
Income Distribution
Education Level
Employment Status
Midan Marketing Behavioral Insights
Interest-Based Insights: Midan Marketing's audience is interested in business news, food trends, sustainability in the food supply chain, logistics, marketing technology, and data analytics.
Technology and Social Media Usage: Midan Marketing's users primarily access information via desktop devices, with a preference for LinkedIn, Facebook, and YouTube for industry updates and networking.
Interests
Device Breakdown
Social Media Usage
Midan Marketing Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| IRI | 35% | Market Research, Consumer Insights, Retail Analytics |
| Nielsen | 40% | Market Research, Consumer Behavior, Media Measurement |
| Mintel | 25% | Market Research, Consumer Trends, Competitive Intelligence |
