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Mentor Me Collective Target Audience
User Segments
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Age: 19
Gender: Male
Occupation: College Student
Education: Associate Degree
Age: 22
Gender: Male
Occupation: Recent Graduate
Education: Associate Degree
Aisha
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Industry: Education
Channels: YouTubeTikTokInstagram
Goals
- To gain foundational knowledge in computer science and robotics before entering college
- To connect with peers who share similar interests in tech and collaborate on projects
- To explore potential career paths in technology and understand what skills are in demand.
Pain Points
- Lack of accessible, hands-on learning opportunities for advanced tech skills at her school
- Difficulty in finding mentors who can guide her early tech exploration
- Feeling overwhelmed by the vastness of the tech industry and not knowing where to start.
Mentor Me Collective Geographic Distribution
Primarily serving the US, with significant and growing reach in Africa and Asia, fostering a global community through virtual delivery.
Top Countries
United States
60%
Nigeria
10%
India
5%
United Kingdom
3%
Canada
2%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from medium to low-income households (3-4 members), seeking free education to improve their economic standing.
Employment Status
Income Distribution
Education Level
Mentor Me Collective Behavior Analysis
Behavior Profile
Career Advancement
Lifelong Learning
Networking
Skill Acquisition
Personal Development
Tech Industry Interest
Community Building
Social Impact
Mentorship Seeking
Job Search
Structured Learning
Online Learning
Hands-On Learning
Certification Driven
Collaborative Learning
Giving Back (Mentors)
LinkedIn Usage
YouTube Usage
Desktop Usage
Entrepreneurial Drive
Device Breakdown
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