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City of Frisco
City of Plano
Top Marketing Channels
City of Frisco
- Social Media Marketing
- Examples: Facebook posts for community events, Instagram stories for park updates, LinkedIn for economic development news
- Campaigns: Discover Frisco,Frisco Fun Days,Business Forward Frisco
- Content Marketing (Website & Blog)
- Examples: News articles on city projects, blog posts about local attractions, FAQs for city services
- Campaigns: Frisco City News,Explore Frisco,Your City Services Guide
- Email Marketing
- Examples: Weekly newsletter for residents, event reminders, service updates via Notify Me
- Campaigns: Frisco Resident Connect,Event Alert Frisco,Service Update Express
Top Sales Channels
- Online Service Portals
- Online permit applications, utility bill payment portal, recreation class registration
- E-Permit Frisco,Pay & Go Frisco,Register & Play
- Community Engagement Events
- Job fairs, public forums, business networking events
- Frisco Works,Speak Up Frisco,Business Connect Frisco
- Direct Departmental Contact
- Customer service hotlines for utilities, planning department consultations, economic development office meetings
- Frisco Helps,Plan Your Future Frisco,Grow with Frisco
City of McKinney, Texas SWOT Analysis
Strengths
Strong focus on economic development and growth
Modern infrastructure and amenities
Active community engagement programs
Weaknesses
Rapid growth can strain resources
Potential for increased traffic congestion
Maintaining unique city identity amidst expansion
Opportunities
Attract new businesses and high-income residents
Develop smart city technologies
Expand public transportation options
Threats
Competition from neighboring cities for businesses and residents
Economic downturns impacting development
Infrastructure challenges due to rapid population increase
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