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Maven Analytics Target Audience

User Segments

Age: 20

Gender: Female

Occupation: University Student

Education: Associate Degree, Computer Science

Age: 24

Gender: Male

Occupation: Part-Time Retail Associate

Education: Bachelor's Degree, Business Administration

Age: 22

Gender: Female

Occupation: Unemployed Graduate

Education: Bachelor's Degree, Economics

Sarah Chen

Sarah Chen

Age: 20
Gender: Female
Occupation: University Student
Education: Associate Degree, Computer Science
Industry: Education
Channels: YouTubeInstagramTikTok

Goals

  • Secure an internship in data analytics to gain practical experience
  • Build a strong portfolio of data projects to showcase her skills
  • Land a full-time entry-level data analyst position upon graduation.

Pain Points

  • Difficulty finding affordable and comprehensive data analytics courses
  • Lack of real-world project opportunities in her academic curriculum
  • Uncertainty about the most in-demand data tools and skills for entry-level roles.

Maven Analytics Geographic Distribution

Maven Analytics primarily targets the US and India, with significant presence in the UK, Canada, and Australia, reflecting a global reach for data skill development.

Top Countries

United States flag

United States

35.5%
India flag

India

15.2%
United Kingdom flag

United Kingdom

8%
Canada flag

Canada

6.5%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 2-4 person households with medium to high income levels, indicating disposable income for professional development.

Employment Status

Income Distribution

Education Level

Maven Analytics Behavior Analysis

Behavior Profile

Self-Paced Learning
Continuous Learning
Practical Skills
Job-Ready Skills
Project-Based Learning
Expert Guidance
Portfolio Building
Progress Tracking
Community Engagement
Professional Networking
LinkedIn Usage
YouTube Usage
Desktop Preference
Problem Solving
Data-Driven Decision Making
Skill Gap Analysis

Device Breakdown

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