Top Marketing Strategies for Majesco

Majesco User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

CIO

Industry :

Insurance

Education :

Masters, Computer Science

Preferred platforms

GOALS

• Seeking technology solutions to improve operational efficiency and reduce costs
• Exploring cloud-based core systems to modernize infrastructure and enable scalability
• Aiming to enhance customer experience through digitalization and personalized services

Frustrations

• Legacy systems hindering agility and innovation
• Difficulty integrating disparate systems and data silos
• Challenges in attracting and retaining tech talent in a competitive market

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

VP of Underwriting

Industry :

Property and Casualty Insurance

Education :

Bachelor of Science, Actuarial Science

Preferred platforms

GOALS

• Leveraging data analytics for more accurate risk assessment and pricing
• Automating underwriting processes to improve speed and efficiency
• Seeking tools to better manage regulatory compliance and mitigate risk

Frustrations

• Manual, time-consuming underwriting processes
• Lack of real-time insights from data
• Difficulty adapting to evolving regulatory landscape

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Product Manager

Industry :

Insurance Technology

Education :

MBA

Preferred platforms

GOALS

• Developing innovative insurance products and services for digital-native customers
• Exploring partnerships and integrations with Insurtech startups
• Utilizing data and analytics to personalize insurance offerings

Frustrations

• Resistance to change and slow adoption of new technologies
• Difficulty attracting younger demographics to traditional insurance products
• Competition from established players and startups in a rapidly evolving market

Majesco Geographic and Demographic Insights

Geographic Insights: Majesco's primary market is the United States, followed by the United Kingdom and Canada. They also have a presence in Germany and Australia.

Demographic Insights: Majesco's target audience is primarily males aged 35-54, reflecting decision-makers in the insurance industry.

Majesco Socio-economic Profile

Household and Income Insights: Majesco's target audience typically falls within the middle to high-income brackets and have families or are established professionals.

Educational and Employment Insights: Majesco's target users are primarily employed full-time, reflecting experienced professionals, and hold at least a university or college degree.

Majesco Behavioral Insights

Interest-Based Insights: Majesco's target audience is interested in insurance technology, digital transformation, cloud computing, data analytics, and cybersecurity.

Technology and Social Media Usage: Majesco's target audience is primarily active on LinkedIn, reflecting the professional nature of their services. They also use desktop devices predominantly.

Majesco Top Competitors