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Lunar Solar Group Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Founder & CEO, DTC Apparel Brand

Education: Master's Degree, Business Administration

Age: 45

Gender: Male

Occupation: VP of Marketing, E-commerce Health & Wellness

Education: Bachelor's Degree, Marketing

Age: 32

Gender: Female

Occupation: E-commerce Manager, Consumer Goods

Education: Bachelor's Degree, Digital Marketing

Amelia Chen

Amelia Chen

Age: 38
Gender: Female
Occupation: Founder & CEO, DTC Apparel Brand
Education: Master's Degree, Business Administration
Industry: DTC E-commerce
Channels: LinkedInInstagramYouTube

Goals

  • Achieve exponential year-over-year revenue growth and expand market share globally
  • Build a strong, recognizable brand presence that fosters deep customer loyalty
  • Optimize customer acquisition costs while increasing customer lifetime value significantly.

Pain Points

  • Struggling to effectively scale customer acquisition efforts in a competitive market
  • Difficulty in accurately attributing marketing spend to actual ROI due to data fragmentation
  • Overwhelmed by the complexity and constant changes in the digital advertising landscape, especially post-iOS 14.

Lunar Solar Group Geographic Distribution

Primarily focused on the US market with strong presence. Expanding to key English-speaking markets and major European e-commerce hubs.

Top Countries

United States flag

United States

85.5%
Canada flag

Canada

7.2%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Clients are typically business owners or executives, indicating high income levels, often with families, seeking significant business growth.

Employment Status

Income Distribution

Education Level

Lunar Solar Group Behavior Analysis

Behavior Profile

Data-Driven Decisions
Digital Marketing
Website Optimization
Customer Acquisition
Customer Retention
Strategic Partnerships
Problem Solving
Technology Adoption
Online Research
Social Media Engagement
Leadership
Innovation Seeking
Goal-Oriented
Information Seeking
Risk Takers

Device Breakdown

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