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Loyal Target Audience

Loyal targets pet owners, particularly those with senior dogs and those with large breed dogs known for shorter lifespans. Their target audience is likely proactive about pet health, emotionally invested in their dogs, and willing to spend on their dog's well-being.

User Segments

Loyal Geographic Distribution

Loyal's target market shows strong presence in developed countries, with the US leading the way, followed by the UK and Germany.

Top Countries

United States flag

United States

45%
United Kingdom flag

United Kingdom

10%
Germany flag

Germany

8%
Canada flag

Canada

6%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Loyal's target market commonly falls within 2-4 person households and a mix of income levels, suggesting its appeal to a broad range of pet owners.

Employment Status

Income Distribution

Education Level

Loyal Behavior Analysis

Behavior Profile

Device Breakdown

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