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Loyal targets pet owners, particularly those with senior dogs and those with large breed dogs known for shorter lifespans. Their target audience is likely proactive about pet health, emotionally invested in their dogs, and willing to spend on their dog's well-being.
Loyal's target market shows strong presence in developed countries, with the US leading the way, followed by the UK and Germany.
United States
United Kingdom
Germany
Canada
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Loyal's target market commonly falls within 2-4 person households and a mix of income levels, suggesting its appeal to a broad range of pet owners.
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