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lockrMail Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Digital Marketing Assistant

Education: Bachelor's Degree

Age: 21

Gender: Male

Occupation: Student (Part-Time Retail)

Education: Associate Degree

Age: 33

Gender: Female

Occupation: E-commerce Coordinator

Education: Bachelor's Degree

Discount Diva

Discount Diva

Age: 28
Gender: Female
Occupation: Digital Marketing Assistant
Education: Bachelor's Degree
Industry: Digital Marketing
Channels: InstagramTikTokYouTube

Goals

  • To find the best deals and discounts on products she loves
  • To keep her personal inbox clean and free from promotional clutter
  • To efficiently manage all her online purchases and tracking information.

Pain Points

  • Missing out on limited-time sales or coupon codes
  • Drowning in an overwhelming amount of marketing emails daily
  • Difficulty tracking multiple online orders from different retailers.

lockrMail Geographic Distribution

The primary market for lockrMail is North America, with a strong presence in the US and Canada, followed by key English-speaking and European countries.

Top Countries

United States flag

United States

45%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households, indicating families or couples. They fall into the medium-income bracket, prioritizing convenience and privacy.

Employment Status

Income Distribution

Education Level

lockrMail Behavior Analysis

Behavior Profile

Privacy
Clutter
Productivity
Online Shopper
Tech-Savvy
Efficiency
Control
Email Fatigue
Digital Life
Browsing
Security
Spam
Order Tracking
Newsletter Subscriptions
Mobile User
Desktop User
Social Media User
Content Consumption
Cybersecurity Conscious
Value Deals

Device Breakdown

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