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Live Play Mobile Target Audience
User Segments
Age: 24
Gender: Female
Occupation: University Student
Education: Associate Degree
Age: 31
Gender: Male
Occupation: Marketing Coordinator
Education: Bachelor's Degree
Age: 28
Gender: Female
Occupation: Part-Time Retail Associate
Education: High School
Maya, The Social Streamer
Age: 24
Gender: Female
Occupation: University Student
Education: Associate Degree
Industry: Live Streaming
Channels: YouTubeInstagramTikTok
Goals
- To find entertaining and interactive live content to relax after studies
- To connect with new people and build a sense of community through shared interests
- To potentially earn some small rewards or recognition for active participation in games.
Pain Points
- Lack of engaging live content that offers real-time interaction
- Finding time for social activities outside of academic commitments
- Dealing with repetitive or unoriginal content on streaming platforms.
Live Play Mobile Geographic Distribution
The primary market is North America, particularly the US, with strong presence in key European markets. Global operations support 24/7 engagement.
Top Countries
United States
40%
United Kingdom
20%
Canada
10%
Australia
8%
Germany
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Diverse household sizes, with a leaning towards 2-4 person households. Income levels are predominantly medium, supporting in-app purchases.
Employment Status
Income Distribution
Education Level
Live Play Mobile Behavior Analysis
Behavior Profile
Social Interaction
Live-hosted Experiences
Casual Gaming
Community
Entertainment
24/7 Availability
Live Chat
Interactive
Mobile Gaming
Gifting
Power-ups
Celebrity Hosts
Engagement
Accessibility
Unwind
Device Breakdown
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