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LinkedIn Target Audience

User Segments

Age: 20

Gender: Female

Occupation: University Student

Education: Associate Degree

Age: 22

Gender: Male

Occupation: Recent Graduate (Part-Time Job)

Education: Bachelor's Degree

Age: 19

Gender: Female

Occupation: High School Student

Education: High School

Aisha Khan

Aisha Khan

Age: 20
Gender: Female
Occupation: University Student
Education: Associate Degree
Industry: Education
Channels: InstagramYouTubeTikTok

Goals

  • To secure a valuable internship related to her field of study
  • To expand her professional network and connect with industry mentors
  • To develop new skills and gain practical experience to boost her resume.

Pain Points

  • Difficulty finding entry-level opportunities without prior experience
  • Overwhelmed by the job search process and application requirements
  • Unsure how to effectively network and present her qualifications to potential employers.

LinkedIn Geographic Distribution

LinkedIn boasts a strong global presence, with significant user bases in the US and India, followed by Brazil, UK, and Canada, reflecting its international appeal.

Top Countries

United States flag

United States

32.5%
India flag

India

18%
Brazil flag

Brazil

6.5%
United Kingdom flag

United Kingdom

5%
Canada flag

Canada

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

LinkedIn users typically reside in 2-4 person households and tend to fall into medium to high-income brackets, reflecting their professional status.

Employment Status

Income Distribution

Education Level

LinkedIn Behavior Analysis

Behavior Profile

Networking
Career Advancement
Professional Development
Skill Acquisition
Learning
Job Seeking
Content Consumption
Community
Industry Trends
Information Seeking
Engagement
Social Media
Online Presence
User-generated content
Connection
Collaboration
Product Evaluation
Personalization
Time Management
Problem Solving

Device Breakdown

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