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LINE Target Audience

LINE targets a broad audience seeking a versatile communication and lifestyle platform. This includes individuals, groups of friends and family, and businesses. Their focus on news and digital content suggests a user base interested in staying informed and entertained.

User Segments

LINE Geographic Distribution

LINE's primary user base is concentrated in Asia, with Japan as its dominant market followed by Taiwan, Thailand, Indonesia, and India.

Top Countries

Japan flag

Japan

45%
Taiwan flag

Taiwan

15%
Thailand flag

Thailand

10%
Indonesia flag

Indonesia

8%
India flag

India

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

LINE users typically belong to households of 2 or 3-4 members and have medium income levels.

Employment Status

Income Distribution

Education Level

LINE Behavior Analysis

Behavior Profile

Device Breakdown

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