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LINE Target Audience
User Segments
Age: 22
Gender: Female
Occupation: University Student
Education: Associate Degree
Age: 28
Gender: Male
Occupation: Retail Assistant Manager
Education: Bachelor's Degree
Age: 31
Gender: Female
Occupation: Hotel Front Desk Staff
Education: Bachelor's Degree
Aya Tanaka
Goals
- To stay connected with friends and family across different platforms
- To easily discover and share trending content and memes
- To manage her part-time work schedule and study groups efficiently.
Pain Points
- Difficulty in managing multiple communication apps for different circles
- Information overload from various social media feeds
- Finding reliable and quick news updates in an engaging format.
LINE Geographic Distribution
LINE's core strength lies in Asia, with Japan and Taiwan being its dominant markets, followed by Thailand, Indonesia, and South Korea, reflecting a strong regional focus.
Top Countries
Japan
Taiwan
Thailand
Indonesia
South Korea
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
LINE's users primarily reside in 2-4 person households with medium income, indicating a broad appeal to mainstream families and individuals.
Employment Status
Income Distribution
Education Level
LINE Behavior Analysis
Behavior Profile
Device Breakdown
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