CTI (Custom Audio Visual Solutions & Services) Competitor Insights

Major Markets

United States

Canada

Mexico

Key Competitors

AVI Systems

Diversified

Top Marketing Channels

AVI Systems

Content Marketing
Examples: Blog posts on AV trends, Case studies on successful integrations, Whitepapers on unified communications
Campaigns: Future of Work Series, Elevate Your Space Campaign, AV Technology Insights

Digital Advertising
Examples: Google Ads for 'AV integration services', LinkedIn sponsored content, Industry-specific display ads
Campaigns: Smart Office Solutions Ads, Healthcare AV Showcase, Education Tech Innovations

Event Marketing
Examples: Webinars on UC solutions, Industry trade shows (e.g., InfoComm), Local networking events
Campaigns: InfoComm 2024 Booth, UCaaS Webinar Series, Regional Tech Meetups

Direct Sales
Account Managers, Business Development Representatives, Inside Sales Team
New Client Acquisition Drive, Strategic Account Growth Initiative, Solutions-Based Selling

Partnerships
Technology vendors (e.g., Crestron, Cisco), Architectural firms, General contractors
Partner Referral Program, Joint Solution Go-to-Market, Design-Build Collaboration

Consultative Sales
Needs assessment workshops, ROI analysis presentations, Custom solution proposals
AV Transformation Consultations, Workspace Optimization Program, Future-Proofing Your Investment

Strong focus on AV Integration and Unified Communications

Extensive experience in managed services

Established client base.

May be perceived as less specialized in live events compared to some competitors

Potential for slower adaptation to niche market demands

Broad service offering could dilute focus.

Growing demand for hybrid work solutions

Expansion into emerging tech markets (e.g.

AI in AV)

Leverage established vendor relationships for new offerings.

Intense competition from other large integrators

Rapid technological obsolescence requiring constant investment

Economic downturn impacting client budgets and project timelines.