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Lightship Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Head of Clinical Operations

Education: Doctorate Degree, Pharmacology

Age: 39

Gender: Male

Occupation: Director of R&D

Education: Master's Degree, Biomedical Engineering

Age: 35

Gender: Female

Occupation: Clinical Trial Project Manager

Education: Master's Degree, Public Health

Dr. Eleanor Vance

Dr. Eleanor Vance

Age: 48
Gender: Female
Occupation: Head of Clinical Operations
Education: Doctorate Degree, Pharmacology
Industry: Pharmaceuticals
Channels: LinkedInXYouTube

Goals

  • Accelerate clinical trial timelines to bring new drugs to market faster
  • Improve patient diversity and representation in clinical studies to ensure broader applicability
  • Enhance data quality and retention to meet regulatory requirements and improve research integrity.

Pain Points

  • Slow patient enrollment and low retention rates hindering trial progress
  • Difficulty in reaching diverse and underserved patient populations
  • Managing complex logistics for decentralized and hybrid trial models effectively.

Lightship Geographic Distribution

Lightship primarily operates in the US and UK, with a strong focus on North America and emerging presence in Europe. Future expansion could target other developed research markets.

Top Countries

United States flag

United States

70%
United Kingdom flag

United Kingdom

20%
Canada flag

Canada

3%
Germany flag

Germany

2%
Australia flag

Australia

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Lightship's decision-maker users likely have high incomes and varied household sizes. Patient participants represent a broad range of income levels and household structures.

Employment Status

Income Distribution

Education Level

Lightship Behavior Analysis

Behavior Profile

Patient-centric
Engagement
Recruitment
Retention
Diversity
Efficiency
Innovation
Digital
Technology
Decision-makers
Online
SocialMedia
Community
Education
Leadership
Adaptability
Problem-solving
Collaboration
Strategic
DataQuality

Device Breakdown

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