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Lifehacker Target Audience
User Segments
Age: 24
Gender: Male
Occupation: Software Developer
Education: Bachelor's Degree, Computer Science
Age: 30
Gender: Female
Occupation: Retail Manager
Education: Associate Degree, Business Administration
Age: 20
Gender: Male
Occupation: University Student
Education: Associate Degree, General Studies (pursuing Bachelor's)
Alex Tech
Goals
- Stay updated on the latest tech gadgets and software
- Optimize my productivity at work and in personal projects
- Discover new ways to automate routine tasks and enhance my digital life
Pain Points
- Keeping up with the rapid pace of technological change
- Finding reliable, unbiased reviews for new tech products
- Dealing with inefficient software or outdated workflows that hinder my productivity
Lifehacker Geographic Distribution
Lifehacker's audience is predominantly North American, especially US-based, with significant reach in other English-speaking countries. This reflects its US operational focus.
Top Countries
United States
Canada
United Kingdom
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 2-4 person households, suggesting families or couples. Income levels skew medium, indicating a value-conscious but stable audience.
Employment Status
Income Distribution
Education Level
Lifehacker Behavior Analysis
Behavior Profile
Device Breakdown
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