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Lemonade Target Audience

Lemonade targets millennials and Gen Z who are looking for an alternative to traditional insurance companies. They are digitally native, value social impact, and appreciate a quick and easy customer experience. This target audience is likely to be drawn to Lemonade's app-based platform, transparent pricing, and commitment to giving back.

User Segments

Lemonade Geographic Distribution

Lemonade's largest market is the United States, followed by Germany and France. They are steadily expanding in other European countries.

Top Countries

United States flag

United States

60%
Germany flag

Germany

15%
France flag

France

10%
Netherlands flag

Netherlands

7.5%
United Kingdom flag

United Kingdom

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically belong to 1-2 person households, with medium income levels, reflecting young professionals or starting families.

Employment Status

Income Distribution

Education Level

Lemonade Behavior Analysis

Behavior Profile

Device Breakdown

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