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Lemonade Target Audience
User Segments
Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 24
Gender: Male
Occupation: Graphic Designer
Education: Bachelor's Degree, Fine Arts
Age: 32
Gender: Female
Occupation: Non-profit Program Manager
Education: Master's Degree, Public Administration
Aisha Khan
Goals
- To advance her career in a fast-paced tech environment and lead impactful projects
- To maintain a healthy work-life balance while exploring new hobbies and interests
- To contribute to causes that promote social good and environmental sustainability.
Pain Points
- Dealing with outdated or inefficient digital tools that hinder productivity
- Finding affordable and convenient living spaces in urban centers
- Navigating complex traditional financial or insurance processes that lack transparency.
Lemonade Geographic Distribution
Lemonade primarily operates in the US, with growing presence in Germany, Netherlands, France, and the UK, targeting developed markets.
Top Countries
United States
Germany
Netherlands
France
United Kingdom
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are often individuals or small families, typically within the medium income bracket, valuing affordability and digital convenience.
Employment Status
Income Distribution
Education Level
Lemonade Behavior Analysis
Behavior Profile
Device Breakdown
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