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Lemonade targets millennials and Gen Z who are looking for an alternative to traditional insurance companies. They are digitally native, value social impact, and appreciate a quick and easy customer experience. This target audience is likely to be drawn to Lemonade's app-based platform, transparent pricing, and commitment to giving back.
Lemonade's largest market is the United States, followed by Germany and France. They are steadily expanding in other European countries.
United States
Germany
France
Netherlands
United Kingdom
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target users typically belong to 1-2 person households, with medium income levels, reflecting young professionals or starting families.
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