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LeapYear Digital Target Audience

User Segments

Age: 42

Gender: Female

Occupation: E-commerce Business Owner

Education: Master's Degree, Business Administration

Age: 50

Gender: Male

Occupation: Small Business Owner (Retail)

Education: Bachelor's Degree, Marketing

Age: 35

Gender: Female

Occupation: Self-Employed Consultant

Education: Master's Degree, Digital Marketing

Evelyn Chen

Evelyn Chen

Age: 42
Gender: Female
Occupation: E-commerce Business Owner
Education: Master's Degree, Business Administration
Industry: E-commerce
Channels: LinkedInInstagramYouTube

Goals

  • Increase online sales by 25% within the next year through optimized digital marketing
  • Expand market reach beyond current customer base to new geographic regions
  • Streamline operational efficiency to allow more focus on strategic growth initiatives.

Pain Points

  • Struggling to keep up with ever-changing digital marketing trends and algorithms
  • Difficulty in accurately measuring ROI from different marketing campaigns
  • Lack of internal expertise to manage complex digital advertising platforms.

LeapYear Digital Geographic Distribution

LeapYear Digital primarily targets businesses in North America (US, Canada) and key English-speaking markets (UK, Australia), with some presence in Europe.

Top Countries

United States flag

United States

50%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

8%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users are from 3-4 person households with medium to high income levels, indicating established businesses or professionals.

Employment Status

Income Distribution

Education Level

LeapYear Digital Behavior Analysis

Behavior Profile

LinkedIn
YouTube
Facebook
Business Growth Strategies
Technology Trends
Industry News
Professional Development
Innovative Solutions
Online Presence
Data-Driven Campaigns
Digital Marketing
Website Modernization
SEO
PPC
Content Marketing
Social Media Engagement
Analytics & Reporting
Online Visibility
Brand Recognition
Customer Loyalty

Device Breakdown

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