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Leafwell Target Audience
User Segments
Age: 48
Gender: Female
Occupation: HR Manager
Education: Master's Degree, Human Resources
Age: 39
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Age: 55
Gender: Female
Occupation: School Administrator
Education: Master's Degree, Educational Leadership
Sarah Chen
Age: 48
Gender: Female
Occupation: HR Manager
Education: Master's Degree, Human Resources
Industry: Healthcare
Channels: LinkedInFacebookYouTube
Goals
- To find effective, natural alternatives for managing her chronic back pain that don't have debilitating side effects
- To ensure her employees have access to comprehensive and innovative health benefits, including medical cannabis where legal
- To maintain a high quality of life and continue being active with her family despite her health challenges.
Pain Points
- Difficulty navigating complex medical systems and understanding various treatment options
- Concerns about the social stigma and misinformation surrounding medical cannabis
- Struggling to find affordable and reliable access to personalized medical cannabis care and products.
Leafwell Geographic Distribution
Leafwell primarily serves the US market, particularly states with legal medical cannabis. Minor global aspirations exist.
Top Countries
United States
99.5%
Canada
0.2%
Germany
0.1%
United Kingdom
0.1%
Australia
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in 2-4 person households with middle to high-income levels, seeking value and convenience.
Employment Status
Income Distribution
Education Level
Leafwell Behavior Analysis
Behavior Profile
Telehealth
Online Services
Privacy
Convenience
Personalized Care
Education
Science-Backed
Proactive Health
Natural Remedies
Digital Health
Research-Driven
Self-Care
Information Seeking
Holistic Medicine
Chronic Pain Management
Health-Conscious
Social Media Usage
Device Usage
Seeking Alternatives
Online Community
Device Breakdown
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