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Lawfully.com Target Audience

The target audience for Lawfully.com is broad but specifically focused on foreign nationals, immigrants, and their families globally who are navigating the U.S. immigration system. This includes individuals applying for various visa types (e.g., H-1B, L-1, F-1), green cards (family-based, employment-based, diversity lottery), and U.S. citizenship. They target individuals who are seeking to understand, track, and manage their immigration applications more effectively. The audience likely spans different age groups, socio-economic backgrounds, and nationalities, all united by the common goal of immigrating to or residing in the U.S. They also target users who appreciate technology to simplify complex bureaucratic processes and who may be looking for alternatives to traditional, often opaque, legal services. The inclusion of a 'Lawyer' section suggests a secondary target audience of immigration attorneys or law firms looking for case management tools or lead generation, but the primary focus is clearly on the individual applicant.

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 32

Gender: Male

Occupation: Research Scientist

Education: Master's Degree, Biomedical Engineering

Age: 25

Gender: Female

Occupation: Civil Engineer

Education: Bachelor's Degree, Civil Engineering

Aisha Rahman

Aisha Rahman

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Tech
Channels: LinkedInYoutubeReddit

Goals

  • Secure an H-1B visa and permanent residency to continue her career in the US
  • Understand complex immigration processes and track her application status in real-time
  • Connect with other immigrants for shared experiences and advice.

Pain Points

  • Lack of transparency and real-time updates on her immigration case status
  • Overwhelming amount of legal jargon and paperwork involved in immigration applications
  • Uncertainty and anxiety about the outcome of her visa application.

Lawfully.com Geographic Distribution

Users primarily reside in the US, with significant markets in India and China, reflecting major sources of immigration to the US.

Top Countries

United States flag

United States

55%
India flag

India

15%
China flag

China

8%
Mexico flag

Mexico

5%
Canada flag

Canada

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users predominantly live in 2-4 person households with medium to high income, indicating stable financial situations.

Employment Status

Income Distribution

Education Level

Lawfully.com Behavior Analysis

Behavior Profile

Case Tracking
Online Research
Community Engagement
Seeking Expert Advice
Digital Document Management
Proactive Planning
Technology Adoption
Self-Service Preference
Information Seeking
Peer Support
Social Media Usage
Mobile Access
Reviewing Updates
Legal Compliance
Data-Driven Decisions
Efficiency Seeking
Risk Mitigation
Global News Consumption
Professional Networking
Problem Solving

Device Breakdown

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