Top Marketing Strategies for Lawfully

Lawfully User Persona

Name:

Carlos Garcia

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Secure an H1-B visa to advance his career in the US and gain international work experience
• Bring his fiancee to the US on a dependent visa and start a family
• Obtain a Green Card for permanent residency and eventually apply for US citizenship.

Frustrations

• Dealing with lengthy processing times and uncertainty surrounding his visa application
• Feeling overwhelmed by the complex legal jargon and paperwork involved in the immigration process
• Struggling to find reliable and up-to-date information about visa requirements and procedures.

Name:

Aisha Sharma

Age :

32

Gender :

Female

Occupation :

Data Scientist

Industry :

Information Technology

Education :

Master's Degree, Data Science

Preferred platforms

GOALS

• Obtain an employment-based Green Card to secure her long-term career prospects in the US
• Relocate her parents to the US on family-sponsored visas
• Build a strong professional network in the US and explore entrepreneurial opportunities.

Frustrations

• Facing challenges in understanding the complexities of the Green Card application process
• Experiencing delays due to administrative backlogs and bureaucratic hurdles
• Feeling anxious about the possibility of her application being denied and the impact on her future plans.

Name:

David Kim

Age :

24

Gender :

Male

Occupation :

Recent Graduate

Industry :

Finance

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Secure an internship at a multinational company in the US to gain practical experience
• Transition to a full-time position and build a successful career in finance
• Experience American culture and travel across different states.

Frustrations

• Competing with a large pool of international candidates for limited internship opportunities
• Navigating the visa application process without prior experience
• Feeling uncertain about his chances of securing a job offer and establishing himself in a new country.

Lawfully Geographic and Demographic Insights

Geographic Insights: Lawfully sees the majority of its user base from Asia, with India and China representing the top two markets. North America, particularly Mexico, contributes significantly, followed by growing markets in Southeast Asia and Africa.

Demographic Insights: Lawfully's user base is predominantly male, aligning with higher male representation in STEM fields related to immigration. The platform appeals heavily to the 25-34 age group, reflecting individuals building careers and seeking global opportunities.

Lawfully Socio-economic Profile

Household and Income Insights: Lawfully's users primarily come from households of 2-4 people, indicating a mix of single individuals, couples, and small families. The platform attracts a significant portion of medium-income users, aligning with professionals seeking better opportunities.

Educational and Employment Insights: Lawfully's target users are primarily highly educated, with the majority holding a university or college degree and a significant portion employed full-time. This reflects their focus on skilled professionals seeking visa and immigration support.

Lawfully Behavioral Insights

Interest-Based Insights: Lawfully's users have varied interests spanning technology, travel, education, news, culture, food, and music, reflecting the diverse aspirations of globally-minded individuals.

Technology and Social Media Usage: Lawfully's audience is tech-savvy, actively using YouTube and Instagram. Their preference for mobile suggests a user base comfortable with technology for information and connection.

Lawfully Top Competitors