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LastPass Target Audience
LastPass targets individuals, families, and businesses with their tiered pricing plans. They offer personal plans for individuals and families, and business plans for teams and enterprises of all sizes. LastPass aims to cater to a broad audience concerned about online security and password management.
User Segments
LastPass Geographic Distribution
LastPass sees its largest user base in the US, followed by emerging markets like India. The UK, Canada, and Germany represent significant shares in Europe.
Top Countries
United States
India
United Kingdom
Canada
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
LastPass users typically belong to households of 1-4 people, with the majority falling in the middle-income bracket.
Employment Status
Income Distribution
Education Level
LastPass Behavior Analysis
Behavior Profile
Device Breakdown
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