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LastPass Target Audience
User Segments
Age: 32
Gender: Male
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 45
Gender: Female
Occupation: Financial Analyst
Education: Bachelor's Degree, Finance
Age: 50
Gender: Male
Occupation: Healthcare Administrator
Education: Master's Degree, Healthcare Management
Alex Chen
Goals
- Maintain robust cybersecurity for personal and professional digital assets
- Streamline access to various online tools and services for increased productivity
- Stay updated on the latest advancements in digital security and privacy best practices.
Pain Points
- Forgetting complex passwords for numerous online accounts
- Dealing with the constant threat of phishing attacks and data breaches
- The time-consuming process of manually entering login credentials across different devices and platforms.
LastPass Geographic Distribution
LastPass primarily targets the US, accounting for almost half its users, followed by Canada, UK, Germany, and Australia, indicating a strong presence in English-speaking and major European markets.
Top Countries
United States
Canada
United Kingdom
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users vary from individuals to families, with 3-4 person households being common. They generally fall into medium to high income brackets, reflecting investment in security.
Employment Status
Income Distribution
Education Level
LastPass Behavior Analysis
Behavior Profile
Device Breakdown
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