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Last Energy is a nuclear energy company that designs, builds, and operates small modular reactors (SMRs) to provide carbon-free electricity and heat to industrial customers and utilities. Their key offering is the PWR-20, a 20 MWe reactor designed for rapid deployment, factory fabrication, and a small footprint. They operate on a full-service model, managing all aspects of project development, licensing, construction, operations, and maintenance.
Company : Last Energy
Industry : Nuclear EnergySmall Modular Reactors (SMRs)Clean Energy
Last Energy Key Value propositions
Last Energy Latest news
Last Energy | 20 MWe SMR | Fully modular, factory made
Last Energy is a new nuclear energy solution for customers of any size – rapidly deploying, affordable, clean, baseload power at scale with a full-service ...
Last Energy | LinkedIn
May 12, 2023 ... Website: https://www.lastenergy.com/. External link for Last Energy ; Industry: Nuclear Electric Power Generation ; Company size: 51-200 employees.
Titans of Nuclear | Podcast
Latest Episode · 1) Zach's journey from the United States Marine Corps to becoming the CEO of Empirix Partners, a strategic sourcing and procurement advisory · 2) ...
Last Energy (@LastEnergy) / X
http://link.lastenergy.com/LI. Washington, DC Lastenergy.com Joined June 2022 ... Donalds' shared belief in nuclear's importance in the future of energy.
Last Energy SWOT Analysis
Strengths
Proven PWR technologySmall footprint and modular designFull-service operational model
Weaknesses
Relatively new entrant in the marketPublic perception of nuclear energyPotential for regulatory hurdles
Opportunities
Growing demand for clean baseload energyFavorable regulatory environments in target marketsPartnerships with industrial customers and utilities
Threats
Competition from existing nuclear and renewable energy providersChanging energy market dynamics and policiesPotential for cost overruns and project delays
Top Marketing Strategies for Last Energy
Strategic Partnerships with Industrial Leaders
Collaborate with key players in targeted industries like data centers and manufacturing to showcase SMR benefits and develop pilot projects. This will build credibility, create early adopters, and demonstrate the value proposition of clean, reliable energy for specific sectors.
Content Marketing and Thought Leadership
Establish Last Energy as a thought leader in nuclear energy innovation. Produce educational content, white papers, and case studies highlighting the technical advantages, economic benefits, and environmental impact of SMRs. This will attract potential customers and build a strong brand presence in the industry.
Regional Government and Utility Engagement
Actively engage with government agencies and utility companies in regions with favorable nuclear regulations. Focus on demonstrating the economic and social benefits of SMR deployments. This will secure necessary permits, incentivize investment, and create a supportive regulatory environment for Last Energy's operations.
Last Energy User Persona
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Last Energy Geographic and Demographic Insights
Geographic Insights: Last Energy's top markets are the UK and the US, with a combined market share of 60%. The company also focuses on Poland, Romania, and the Netherlands.
Top Countries
United Kingdom
35%
United States
25%
Poland
15%
Romania
15%
Netherlands
10%
Demographic Insights: Last Energy's target audience is primarily male (65%) and aged between 35-54 (58%). This suggests a focus on experienced professionals in decision-making roles.
Age Distribution
Gender Distribution
Last Energy Socio-economic Profile
Household and Income Insights: Last Energy's target audience typically falls within the medium to high income brackets and lives in households of 2-4 people.
Educational and Employment Insights: Last Energy's target audience primarily consists of highly educated professionals employed full-time, with a significant portion holding postgraduate degrees.
Households Size
Income Distribution
Education Level
Employment Status
Last Energy Behavioral Insights
Interest-Based Insights: The target audience shows a keen interest in sustainable practices, focusing on renewable energy, climate change mitigation, energy efficiency, and advanced manufacturing technologies.
Technology and Social Media Usage: The audience prefers professional platforms like LinkedIn and Twitter for information, while desktop usage dominates, reflecting their work-related focus.
Interests
Device Breakdown
Social Media Usage
Last Energy Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| NuScale Power | 33.3% | Small Modular Reactors, Nuclear Power Plants, Clean Energy |
| TerraPower | 33.3% | Nuclear Energy, Traveling Wave Reactor, Advanced Reactor Design |
| Rolls-Royce SMR | 33.4% | Small Modular Reactors, Nuclear Engineering, Power Generation |
