Laetro's target audience encompasses businesses and individuals who require scalable and consistent visual content creation. This includes marketing departments in growing companies, e-commerce businesses needing fresh product visuals, content creators and influencers, advertising agencies looking to offload production, and startups needing to establish a strong visual brand identity. More specifically, they target those who value brand consistency and efficiency, are looking to streamline their creative workflow, and are open to leveraging AI to accelerate design processes. The platform caters to a broad range of industries, as virtually any business with an online presence or marketing efforts requires visual content. They are particularly appealing to those who might have previously relied on in-house designers struggling with workload, or outsourced to traditional agencies finding them too expensive or slow. The focus on brand guidelines suggests they are targeting businesses that already have some level of brand maturity but need help consistently applying it across various creative outputs.