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Kypso Target Audience

Kypso's target audience is product engineering teams, specifically targeting R&D departments within these teams. They aim to serve businesses of all sizes, offering both basic and enterprise pricing plans. Their marketing emphasizes the value for engineering leaders looking to improve team efficiency and collaboration.

User Segments

Kypso Geographic Distribution

Kypso's primary market is the United States, followed by India and the United Kingdom. They see significant adoption in North America and Europe.

Top Countries

United States flag

United States

60%
India flag

India

15%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Kypso's users are likely to have medium to high income levels, correlating with professionals in leadership positions.

Employment Status

Income Distribution

Education Level

Kypso Behavior Analysis

Behavior Profile

Device Breakdown

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