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KommITS Target Audience
User Segments
Age: 48
Gender: Male
Occupation: Digitalization Manager
Education: Master's Degree, Computer Science
Age: 42
Gender: Female
Occupation: IT Manager
Education: Bachelor's Degree, Information Technology
Age: 37
Gender: Male
Occupation: Digitalization Strategist
Education: Master's Degree, Public Administration
Erik Johansson
Goals
- To successfully implement secure and efficient digital solutions across all municipal services to improve citizen engagement and internal operations
- To foster a culture of digital innovation within the municipality by empowering staff with necessary tools and knowledge
- To ensure the municipality remains at the forefront of technological advancements relevant to public administration, leveraging new opportunities like AI responsibly.
Pain Points
- Bureaucratic hurdles and slow decision-making processes often delay critical digitalization projects and stifle innovation
- Limited budget allocation for new technologies and necessary training hinders the pace and scope of digital transformation
- Difficulty in recruiting and retaining skilled IT professionals due to competitive private sector salaries and perceived lack of dynamic challenges.
KommITS Geographic Distribution
KommITS's primary focus is Sweden, serving municipalities across the country. There is limited international reach through specific collaborations.
Top Countries
Sweden
Netherlands
Denmark
Norway
Finland
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users typically reside in 3-4 person households with medium to high income levels, reflecting stable professional roles.
Employment Status
Income Distribution
Education Level
KommITS Behavior Analysis
Behavior Profile
Device Breakdown
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