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Koji Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Senior Software Engineer

Education: Master's Degree, Computer Science

Age: 32

Gender: Male

Occupation: Financial Analyst

Education: Master's Degree, Finance

Age: 25

Gender: Female

Occupation: Management Consultant

Education: Bachelor's Degree, Business Administration

Sophia Chen

Sophia Chen

Age: 28
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeInstagram

Goals

  • Achieve a principal engineer role within the next five years, leading innovative projects that have a significant impact
  • Expand her technical skill set to include machine learning and artificial intelligence applications for real-world problems
  • Build a strong professional network with influential leaders and experts in the technology sector.

Pain Points

  • Feeling stagnant in her current role with limited opportunities for significant technical challenges
  • Lack of clear pathways for professional development and mentorship within her company
  • Juggling demanding work hours with personal life and finding enough time for continuous learning.

Koji Geographic Distribution

The primary market for Koji is concentrated in English-speaking developed nations, with the US leading significantly, followed by the UK, Canada, Australia, and India.

Top Countries

United States flag

United States

40%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Australia flag

Australia

6%
India flag

India

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Koji users often live in 1-4 person households, with a majority falling into the medium income bracket, indicating a balance of aspiring and established creators.

Employment Status

Income Distribution

Education Level

Koji Behavior Analysis

Behavior Profile

Content Creation
Social Media Trends
Personal Branding
Online Engagement
Instagram Usage
YouTube Usage
TikTok Usage
Mobile Devices
Visual Content
Short-form Content
Audience Monetization
Link Management
Portfolio Showcase
Traffic Generation
Analytics Tracking
Customer Engagement
Creative Design

Device Breakdown

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