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Kofi Group Target Audience
User Segments
Age: 38
Gender: Female
Occupation: CTO & Co-founder
Education: Doctorate Degree, Computer Science
Age: 45
Gender: Male
Occupation: CEO & Founder
Education: Master's Degree, Business Administration
Age: 32
Gender: Female
Occupation: VP of Engineering
Education: Master's Degree, Software Engineering
Aisha Rahman
Goals
- Successfully recruit top 1% engineering talent to build out critical product features and scale the development team rapidly
- Secure next round of venture capital funding by demonstrating significant technical milestones and team growth
- Foster a strong, innovative, and collaborative engineering culture that attracts and retains exceptional talent.
Pain Points
- Finding highly specialized engineers with specific niche skills in a highly competitive market is incredibly difficult and time-consuming
- Managing the recruitment process internally while also overseeing product development and strategic technical direction is overwhelming
- High cost and risk associated with making a bad hire that could set back product timelines and team morale significantly.
Kofi Group Geographic Distribution
Kofi Group primarily targets the US market, with significant presence in Canada, UK, Germany, and Australia, reflecting major startup hubs.
Top Countries
United States
Canada
United Kingdom
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 3-4 person households with high income levels, indicative of successful professionals and entrepreneurs.
Employment Status
Income Distribution
Education Level
Kofi Group Behavior Analysis
Behavior Profile
Device Breakdown
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