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Ko-fi Target Audience

User Segments

Age: 20

Gender: Female

Occupation: Student

Education: Associate Degree

Age: 24

Gender: Male

Occupation: Part-Time

Education: Bachelor's Degree

Age: 18

Gender: Female

Occupation: Student

Education: High School

Maya, The Enthusiastic Fan

Maya, The Enthusiastic Fan

Age: 20
Gender: Female
Occupation: Student
Education: Associate Degree
Industry: Digital Art
Channels: YouTubeInstagramTikTok

Goals

  • Discover new digital artists and content creators
  • Support her favorite artists financially, even with small contributions
  • Connect with other fans who share similar interests and engage in discussions.

Pain Points

  • Limited disposable income to support all desired creators
  • Difficulty finding high-quality, niche content
  • Missing out on exclusive content or early access due to financial constraints.

Ko-fi Geographic Distribution

Ko-fi's user base is predominantly concentrated in English-speaking Western countries, with the US and UK leading significantly in market share.

Top Countries

United States flag

United States

40.5%
United Kingdom flag

United Kingdom

15.2%
Canada flag

Canada

8%
Australia flag

Australia

6.5%
Germany flag

Germany

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 1-4 person households, with a majority falling into the medium-income bracket, reflecting a willingness to support creators.

Employment Status

Income Distribution

Education Level

Ko-fi Behavior Analysis

Behavior Profile

Content Consumption
Creator Support
Fan Engagement
Online Transactions
Exclusive Content
Early Access
Digital Art
Online Gaming
Indie Music
Creative Writing
Social Media Active
Tech-Literate
Community Engagement
Seeking Originality
Feedback Provider
Direct Interaction
Seeking Transparency
Following Creators
Discovering Artists
Active on YouTube

Device Breakdown

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