Knowmadics : Market and Competitor Analysis

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Knowmadics is a technology company specializing in developing software solutions for workforce safety, situational awareness, and critical event management. Their flagship platform, 360° Aware, leverages AI and machine learning to provide real-time data insights, automate workflows, and enhance communication and security for organizations operating in complex and high-risk environments. They offer a suite of products tailored to specific use cases, including duty of care compliance, critical event response, personnel logistics, and electronic warfare/cybersecurity operations.

Company : Knowmadics

Industry : Software DevelopmentCybersecurityRisk Management

Major Markets

United States

United Kingdom

Canada

Key Competitors

Everbridge

Dataminr

Samdesk

Knowmadics Key Value propositions

Situational Awareness

Duty of Care Compliance

Critical Event Management

Cybersecurity Solutions

Knowmadics Latest news

News & Events - Knowmadics

In SpaceNews magazine, Knowmadics' CEO and co-founder, Paul Maguire, analyzes the role of AI in cyber, space, and national security with his article: “AI at ...

Knowmadics | LinkedIn

... current and emerging threats across multiple domains ... Learn more or register by visiting https://lnkd.in/g_bpFxCP! ... View all updates, news, and articles. Join ...

Knowmadics Awarded an Other Transaction Agreement by U.S. ...

Company News · March 13, 2024. Knowmadics—a leading ... “Knowmadics has an important role to play in ... Company News. Recent Comments. Archives. April 2024 ...

Wichita State announces cyber security collaboration with ...

Oct 11, 2023 ... Wichita State announces cyber security collaboration with Knowmadics ... main campus and WSU Tech, including students ... Contact for News ...

Knowmadics SWOT Analysis

Strengths

AI-powered platformReal-time data insightsStrong industry partnerships

Weaknesses

Limited brand awarenessPricing not publicly availablePotential customer concentration

Opportunities

Expand into new verticalsDevelop strategic alliancesEnhance AI/ML capabilities

Threats

Intense competitionEvolving cybersecurity landscapeData privacy regulations

Top Marketing Strategies for Knowmadics

Personalized User Onboarding

This strategy focuses on tailoring the onboarding experience for each user, ensuring a smoother transition and increased engagement with the platform's features. This will reduce churn and promote higher adoption rates of the 360° Aware platform.

Content-Specific Call-to-Action Optimization

By aligning call-to-actions with the specific content being consumed, Knowmadics can generate more targeted leads and conversions. This will maximize the effectiveness of their marketing efforts and drive user engagement.

Leveraged Reciprocity

Knowmadics can offer valuable resources, such as white papers or webinars, in exchange for contact information, building trust and generating leads. This strategy encourages reciprocal engagement and promotes brand visibility within their target audience.

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Knowmadics User Persona

Name:

Mark Williams

Age :

42

Gender :

Male

Occupation :

Director of Security Operations

Industry :

Defense & Intelligence

Education :

Master's Degree, Security Management

Preferred platforms

GOALS

To implement a comprehensive situational awareness platform that provides real-time threat intelligence and risk assessments, enabling proactive security measures and rapid response to critical incidents
To streamline communication and coordination among security teams, both in the field and at the command center, during emergencies and high-risk operations, ensuring swift and effective decision-making
To automate routine security tasks and reporting workflows, freeing up valuable manpower and resources to focus on more strategic initiatives and threat analysis

Frustrations

Dealing with information overload from disparate security systems and data sources, making it challenging to obtain a clear and actionable view of potential threats
Experiencing communication breakdowns and delays during critical events due to reliance on outdated or inefficient communication channels
Struggling to maintain compliance with evolving duty of care regulations and internal security protocols, often involving manual and time-consuming processes

Name:

Sarah Chen

Age :

35

Gender :

Female

Occupation :

Risk Management Officer

Industry :

Public Safety

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

To enhance situational awareness for first responders and emergency management teams during large-scale events and natural disasters, enabling efficient resource allocation and improved public safety
To automate duty of care compliance tasks, such as employee check-ins and safety alerts, ensuring the well-being of personnel operating in hazardous environments and simplifying reporting procedures
To improve communication and coordination between field teams and the emergency operations center, facilitating real-time information sharing and faster incident response times

Frustrations

Facing difficulties in tracking the location and status of personnel in real-time, particularly during dynamic and fast-evolving situations, hindering effective decision-making and response coordination
Dealing with fragmented communication systems and slow information dissemination, leading to delays in critical updates and potential safety risks
Struggling to manage and analyze large volumes of data from various sources, making it challenging to identify patterns, assess risks, and make informed decisions

Name:

David Garcia

Age :

48

Gender :

Male

Occupation :

Chief Information Security Officer (CISO)

Industry :

Technology

Education :

Master's Degree, Cybersecurity

Preferred platforms

GOALS

To strengthen cybersecurity posture by leveraging AI-powered threat intelligence and automated incident response capabilities, proactively mitigating cyber threats and reducing response times
To enhance data security and compliance with industry regulations, particularly in protecting sensitive employee and customer information from unauthorized access and cyberattacks
To improve collaboration and information sharing among IT and security teams, enabling a more coordinated and effective approach to threat detection, analysis, and remediation

Frustrations

Grappling with the increasing sophistication and frequency of cyberattacks, requiring advanced tools and strategies to stay ahead of emerging threats
Feeling overwhelmed by the sheer volume of security alerts and data, making it difficult to prioritize and address critical vulnerabilities effectively
Facing challenges in attracting and retaining skilled cybersecurity professionals, leading to staffing shortages and potential gaps in security posture

Knowmadics Geographic and Demographic Insights

Geographic Insights: Knowmadics' primary market is the US (60%), followed by the UK (15%) and Canada (10%).

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Knowmadics' target audience is primarily male (65%) and aged between 35-54 (65%).

Age Distribution

Gender Distribution

Knowmadics Socio-economic Profile

Household and Income Insights: Knowmadics' users typically belong to households of 3-4 (40%) with medium to high income levels (90%).

Educational and Employment Insights: Knowmadics' user base largely comprises professionals in full-time employment (70%) with university-level education (65%).

Households Size

Income Distribution

Education Level

Employment Status

Knowmadics Behavioral Insights

Interest-Based Insights: Knowmadics' audience is interested in cybersecurity, risk management, geopolitics, emergency response, technology, and defense news.

Technology and Social Media Usage: Users favor LinkedIn and prefer desktop devices, highlighting a professional audience.

Interests

CybersecurityRisk ManagementGeopoliticsEmergency ResponseTechnology TrendsInternational AffairsDefense News

Device Breakdown

Social Media Usage

Knowmadics Top Competitors

Competitor	Estimated market share	Top domains
Everbridge	40%	Critical Event Management, Mass Notification, Emergency Response
Dataminr	30%	AI-Driven Risk Detection, Real-Time Intelligence, Public Safety
Samdesk	15%	Social Media Monitoring, Crisis Management, Real-Time Insights

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