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Knit Picks Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Student
Education: High School
Age: 25
Gender: Female
Occupation: Retail Associate
Education: Associate Degree
Age: 30
Gender: Female
Occupation: Customer Service Representative
Education: Bachelor's Degree
Chloe the Crafting Curious
Goals
- Learn new knitting and crochet stitches to expand creative skills
- Find affordable yarn and tools to start new projects
- Connect with a community of crafters for inspiration and tips.
Pain Points
- Difficulty understanding complex patterns without visual aids
- Limited budget for high-quality crafting supplies
- Feeling overwhelmed by the vast array of available materials.
Knit Picks Geographic Distribution
Knit Picks' primary markets are the US and Canada, with significant presence in the UK and Australia. This indicates a strong focus on English-speaking countries for their online operations.
Top Countries
United States
Canada
United Kingdom
Australia
New Zealand
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Knit Picks caters primarily to medium-income households of 2-4 people, indicating value-conscious consumers seeking quality craft supplies.
Employment Status
Income Distribution
Education Level
Knit Picks Behavior Analysis
Behavior Profile
Device Breakdown
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