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Knit Picks Target Audience

Knit Picks targets individuals who enjoy knitting and crocheting. They cater to a wide range of skill levels, from beginners to experienced crafters, offering resources and products for everyone. Their commitment to diversity suggests they aim to be inclusive and welcoming to all.

User Segments

Knit Picks Geographic Distribution

Knit Picks' largest market is the US, followed by Canada and the UK. The company also has a presence in Australia and Germany.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Knit Picks attracts users across various household sizes, with a higher concentration in 2-person and 3-4 person households. The income levels are distributed across low, medium, and high, with a slight skew towards medium-income earners.

Employment Status

Income Distribution

Education Level

Knit Picks Behavior Analysis

Behavior Profile

Device Breakdown

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