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Klaviyo Target Audience

User Segments

Age: 32

Gender: Female

Occupation: E-commerce Marketing Manager

Education: Master's Degree

Age: 40

Gender: Male

Occupation: Director of Growth Marketing

Education: Master's Degree

Age: 29

Gender: Female

Occupation: Retention Specialist

Education: Bachelor's Degree

Amelia Chen

Amelia Chen

Age: 32
Gender: Female
Occupation: E-commerce Marketing Manager
Education: Master's Degree
Industry: E-commerce
Channels: LinkedInInstagramYouTube

Goals

  • Increase customer lifetime value through personalized engagement strategies
  • Optimize marketing campaigns for higher conversion rates and ROI
  • Leverage data insights to inform strategic business decisions and drive growth.

Pain Points

  • Difficulty in unifying customer data from disparate sources into a single view
  • Struggling to create truly personalized experiences at scale without significant manual effort
  • Demonstrating clear ROI from marketing efforts to senior leadership.

Klaviyo Geographic Distribution

Klaviyo has a strong presence in the US and UK, with growing reach in Australia, Canada, and Germany, indicating a robust international strategy.

Top Countries

United States flag

United States

55%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7%
Canada flag

Canada

5%
Germany flag

Germany

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 2-4 person households with medium to high income levels, indicating established professionals or business owners.

Employment Status

Income Distribution

Education Level

Klaviyo Behavior Analysis

Behavior Profile

Personalization
Customer Relationship
Data-Driven Marketing
AI-powered Automation
Customer Loyalty
Omnichannel Marketing
Analytics
Segmentation
Retention
Online Retail
Digital Marketing
Customer Journey
Cross-channel
Social Media Engagement
Predictive Insights
Content Generation
Mobile App Marketing
Email Marketing
SMS Marketing

Device Breakdown

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