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Kinopoisk Target Audience
User Segments
Age: 17
Gender: Male
Occupation: Student
Education: High School
Age: 19
Gender: Female
Occupation: Part-Time Sales Associate
Education: Associate Degree
Age: 22
Gender: Male
Occupation: Hospitality Assistant
Education: Associate Degree
Artem
Goals
- Discovering the latest blockbuster movies and trending TV series to discuss with friends
- Finding new gaming content and streamers to follow and emulate
- Staying connected with his peer group and participating in online challenges.
Pain Points
- Limited disposable income to access premium streaming services or new game releases
- Balancing academic responsibilities with his entertainment and social activities
- The sheer volume of content makes it hard to find truly high-quality and relevant entertainment.
Kinopoisk Geographic Distribution
Kinopoisk primarily targets the Russian market, with significant usage in neighboring Eastern European and Central Asian countries, and a small presence in Western Europe.
Top Countries
Russia
Ukraine
Kazakhstan
Belarus
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The user base primarily comprises medium-income households of 3-4 people, indicating a family or small group focus on entertainment consumption and budgeting.
Employment Status
Income Distribution
Education Level
Kinopoisk Behavior Analysis
Behavior Profile
Device Breakdown
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