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Major Markets
Russia
Ukraine
KazakhstanKey Competitors
Select a competitor
IMDb
Amediateka
Top Marketing Channels
IMDb
- Social Media Marketing
- Examples: Facebook, Instagram, Twitter
- Campaigns: IMDb Picks of the Week, #IMDbTop250, Awards Season Buzz
- Content Marketing
- Examples: Movie news articles, Celebrity interviews, Behind-the-scenes content
- Campaigns: IMDb Originals, What to Watch Guide, This Week in Movies
- Search Engine Optimization (SEO)
- Examples: Optimized movie/TV show pages, Actor/Crew profiles, Keyword-rich articles
- Campaigns: High ranking for 'movie reviews', 'actor filmography', 'new movie releases' related searches
Top Sales Channels
- Display Advertising
- Banner ads on movie/TV show pages, Pop-up ads, Video pre-roll ads
- Promotional offers for streaming services, New release advertisements, Theatrical release campaigns
- Subscription Sales (IMDbPro)
- Direct website subscription, App store subscription, Partner promotions
- Free Trial Offer, Annual Discount, Professional Networking Event Tie-ins
- Affiliate Marketing
- Links to streaming platforms, Links to movie ticket purchases, Links to merchandise stores
- Watch Now buttons, Buy Tickets campaigns, Official Movie Merch promotions
Kinopoisk SWOT Analysis
Strengths
Global brand recognition
Extensive database
Strong user community
Weaknesses
Information overload
Limited streaming integration
Dated UI/UX for some sections
Opportunities
Expand into streaming partnerships
Enhance personalized recommendations
Leverage AI for content discovery
Threats
Competition from local platforms
Shifting user preferences to streaming apps
Rise of social media for movie discussions
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