Top Marketing Strategies for Kinopoisk

Kinopoisk User Persona

Name:

Ivan Petrov

Age :

28

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Find reliable movie reviews and ratings before dedicating his limited free time to watching
• Discover new Russian films and filmmakers to broaden his cinematic horizons
• Easily access and stream movies and shows on his preferred devices, comparing subscription options for the best value.

Frustrations

• Encountering spoilers on social media before having a chance to watch a movie
• Struggling to find streaming options for lesser-known Russian films
• Feeling overwhelmed by the sheer volume of content available and struggling to choose what to watch.

Name:

Olga Smirnova

Age :

35

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing & Advertising

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Stay updated on the latest celebrity news and gossip from Russia and Hollywood
• Share her opinions on movies and TV shows with friends and family
• Discover engaging and entertaining content to unwind after a long day at work.

Frustrations

• Dealing with unreliable movie recommendations from friends with different tastes
• Finding time to watch all the movies and shows she's interested in
• Sifting through clickbait articles and misleading headlines for accurate celebrity news.

Name:

Anya Volkova

Age :

22

Gender :

Female

Occupation :

University Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Discover trendy and popular movies and shows to discuss with her peers
• Follow her favorite actors and filmmakers on social media for behind-the-scenes content
• Find affordable or free movie streaming options as a student on a budget.

Frustrations

• Encountering paywalls and subscription fees when trying to watch content online
• Missing out on popular shows that everyone is talking about
• Feeling overwhelmed by the vast amount of content available and struggling to choose.

Kinopoisk Geographic and Demographic Insights

Geographic Insights: Kinopoisk's primary market is Russia, with a significant user base in neighboring countries like Ukraine and Kazakhstan.

Demographic Insights: Kinopoisk's target audience skews towards 18-34 year olds, with a slight male preference. However, all age groups show interest.

Kinopoisk Socio-economic Profile

Household and Income Insights: Kinopoisk attracts users across all household sizes, with a higher concentration in the 2-4 member range. Income levels are diverse, reflecting a broad appeal.

Educational and Employment Insights: Kinopoisk's largest user group consists of full-time employed individuals and students with university or college education.

Kinopoisk Behavioral Insights

Interest-Based Insights: Kinopoisk users are passionate about movies, TV shows, streaming, reviews, celebrity news, film festivals, and particularly Russian cinema.

Technology and Social Media Usage: Kinopoisk users primarily access content via YouTube, Instagram, and desktop/Android devices, reflecting a digitally engaged audience.

Kinopoisk Top Competitors