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keychainz.com Target Audience
User Segments
Age: 16
Gender: Female
Occupation: Student
Education: High School
Age: 19
Gender: Male
Occupation: Part-Time Student
Education: Associate Degree
Age: 22
Gender: Female
Occupation: Part-Time
Education: Associate Degree
Maya, The Fandom Fanatic
Age: 16
Gender: Female
Occupation: Student
Education: High School
Industry: Education
Channels: TikTokInstagramYouTube
Goals
- Find unique keychains related to her favorite anime and gaming franchises
- Discover new ways to personalize her backpack and school supplies
- Connect with other fans who share her interests in pop culture.
Pain Points
- Limited access to exclusive merchandise or designs for her favorite fandoms
- Difficulty finding affordable keychains that are also high quality and durable
- Not enough variety in stores that cater to her specific niche interests.
keychainz.com Geographic Distribution
The primary market is North America, particularly the US, followed by Canada, UK, Australia, and Germany, indicating a strong presence in English-speaking and developed economies.
Top Countries
United States
55%
Canada
15%
United Kingdom
10%
Australia
7%
Germany
5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users live in 2-4 person households with medium income levels, suggesting purchasing power for discretionary items like keychains.
Employment Status
Income Distribution
Education Level
keychainz.com Behavior Analysis
Behavior Profile
Online Shopping
Personal Expression
Pop Culture
Collecting
Gifting
Instagram
YouTube
TikTok
Mobile Usage
Aesthetics
Variety
Personalization
Durability
Convenience
Impulse Buyers
Novelty Items
Seeking Unique
Accessory Enthusiasts
Trend Following
Social Media Engagement
Device Breakdown
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