The target audience for Kawa Analytics spans small to medium-sized enterprises (SMEs) to potentially larger corporations across various industries. Specifically, they are targeting businesses that rely heavily on data for their operations and decision-making, such as e-commerce, retail, finance, manufacturing, healthcare, and any service-based industry. The common thread among these businesses is a need to centralize, analyze, and act upon disparate data sources like CRM systems (e.g., Salesforce), ERPs, marketing platforms, financial software, and operational databases. They are likely businesses looking to scale, optimize their processes, gain a competitive edge, or address specific pain points related to data silos and inefficient reporting. The solution is particularly appealing to companies that may not have dedicated large data science teams but still require sophisticated analytical capabilities.